Keeping good company: an entrepreneur’s most profitable decision.
The right company doesn’t cost: it pays, and for a long time. A leader’s most underestimated decision.
We readily talk about strategy, product, capital. Rarely about the company we keep. Yet an entrepreneur’s most profitable decision isn’t a market choice, it’s the choice of the people they surround themselves with.
The right company doesn’t cost: it pays, and for a long time. The right introduction, advice at the right moment, an open door, shortcuts no sum of money can replace.
You go further in good company.
The cost of the wrong company
Keeping the wrong company has a price too, in wasted time, missed chances, decisions made alone for lack of a trusted perspective. A leader’s loneliness isn’t inevitable: it’s often a failure of company.
Choose, rather than settle
A chosen Circle is the ability to decide who surrounds you. Not a crowd, peers. That’s where value is created, and where it lasts.